Greenthumb is a gardening platform designed to make plant care simple and enjoyable.
Greenthumb is a gardening platform designed to make plant care simple and enjoyable.
Greenthumb is a gardening platform designed to make plant care simple and enjoyable.
Greenthumb is a gardening platform designed to make plant care simple and enjoyable.
Greenthumb is a gardening platform designed to make plant care simple and enjoyable.
Greenthumb
Greenthumb
Greenthumb
Greenthumb
Greenthumb
April - June, 2024
April - June, 2024
April - June, 2024
April - June, 2024
April - June, 2024



PROBLEM
PROBLEM
PROBLEM
PROBLEM
PROBLEM
Gardening’s Great, But
Getting Started? Not So Simple!
Gardening’s Great, But
Getting Started? Not So Simple!
Gardening’s Great, But
Getting Started? Not So Simple!
Gardening’s Great, But
Getting Started? Not So Simple!
Gardening’s Great, But
Getting Started? Not So Simple!
From finding reliable advice to sourcing the right tools, planning and taking action in gardening can feel overwhelming. This often leads people to rely on multiple platforms and sources for help, creating confusion and frustration. Having faced this challenge myself, I wanted to reimagine how can we improve the whole process.
From finding reliable advice to sourcing the right tools, planning and taking action in gardening can feel overwhelming. This often leads people to rely on multiple platforms and sources for help, creating confusion and frustration. Having faced this challenge myself, I wanted to reimagine how can we improve the whole process.
From finding reliable advice to sourcing the right tools, planning and taking action in gardening can feel overwhelming. This often leads people to rely on multiple platforms and sources for help, creating confusion and frustration. Having faced this challenge myself, I wanted to reimagine how can we improve the whole process.
From finding reliable advice to sourcing the right tools, planning and taking action in gardening can feel overwhelming. This often leads people to rely on multiple platforms and sources for help, creating confusion and frustration. Having faced this challenge myself, I wanted to reimagine how can we improve the whole process.
From finding reliable advice to sourcing the right tools, planning and taking action in gardening can feel overwhelming. This often leads people to rely on multiple platforms and sources for help, creating confusion and frustration. Having faced this challenge myself, I wanted to reimagine how can we improve the whole process.
RESEARCH
RESEARCH
RESEARCH
RESEARCH
RESEARCH
Why is Gardening So Hard to Start?
Why is Gardening So Hard to Start?
Why is Gardening So Hard to Start?
Why is Gardening So Hard to Start?
Why is Gardening So Hard to Start?
To better understand the relationship between people and gardening, I conducted a survey and interviews to explore the main challenges faced by potential gardeners. Here’s what I discovered:
To better understand the relationship between people and gardening, I conducted a survey and interviews to explore the main challenges faced by potential gardeners. Here’s what I discovered:
To better understand the relationship between people and gardening, I conducted a survey and interviews to explore the main challenges faced by potential gardeners. Here’s what I discovered:
To better understand the relationship between people and gardening, I conducted a survey and interviews to explore the main challenges faced by potential gardeners. Here’s what I discovered:
To better understand the relationship between people and gardening, I conducted a survey and interviews to explore the main challenges faced by potential gardeners. Here’s what I discovered:












Different Experiences, Shared Goals
Different Experiences, Shared Goals
Different Experiences, Shared Goals
Different Experiences, Shared Goals
Different Experiences, Shared Goals
The key difference between the personas is their gardening experience, which shapes how they perceive and engage with gardening. This influences their behaviors, goals, and needs.
The key difference between the personas is their gardening experience, which shapes how they perceive and engage with gardening. This influences their behaviors, goals, and needs.
The key difference between the personas is their gardening experience, which shapes how they perceive and engage with gardening. This influences their behaviors, goals, and needs.
The key difference between the personas is their gardening experience, which shapes how they perceive and engage with gardening. This influences their behaviors, goals, and needs.
The key difference between the personas is their gardening experience, which shapes how they perceive and engage with gardening. This influences their behaviors, goals, and needs.
Analyzing the Data
Analyzing the Data
Analyzing the Data
Analyzing the Data
Analyzing the Data
After researching, I analyzed the findings and created a graph and flow to illustrate the structure and goals.
After researching, I analyzed the findings and created a graph and flow to illustrate the structure and goals.
After researching, I analyzed the findings and created a graph and flow to illustrate the structure and goals.
After researching, I analyzed the findings and created a graph and flow to illustrate the structure and goals.
After researching, I analyzed the findings and created a graph and flow to illustrate the structure and goals.
IDEATE
IDEATE
IDEATE
IDEATE
IDEATE
How might we?
How might we?
How might we?
How might we?
How might we?
Through an in-depth analysis, I aimed to address three key "How might we" questions:
Through an in-depth analysis, I aimed to address three key "How might we" questions:
Through an in-depth analysis, I aimed to address three key "How might we" questions:
Through an in-depth analysis, I aimed to address three key "How might we" questions:
Through an in-depth analysis, I aimed to address three key "How might we" questions:
How might we bridge the knowledge gaps in gardening?
How might we bridge the knowledge gaps in gardening?
How might we bridge the knowledge gaps in gardening?
How might we bridge the knowledge gaps in gardening?
How might we bridge the knowledge gaps in gardening?
How might we support gardeners in achieving their goals?
How might we support gardeners in achieving their goals?
How might we support gardeners in achieving their goals?
How might we support gardeners in achieving their goals?
How might we support gardeners in achieving their goals?
How might we provide reliable, accessible support to meet gardeners' needs?
How might we provide reliable, accessible support to meet gardeners' needs?
How might we provide reliable, accessible support to meet gardeners' needs?
How might we provide reliable, accessible support to meet gardeners' needs?
How might we provide reliable, accessible support to meet gardeners' needs?
DESIGN
DESIGN
DESIGN
DESIGN
DESIGN
Onboarding
Onboarding
Onboarding
Onboarding
Onboarding
To register, users open the app and are guided through a series of prompts to sign up or log in, followed by a few quick questions to personalize their experience.
To register, users open the app and are guided through a series of prompts to sign up or log in, followed by a few quick questions to personalize their experience.
To register, users open the app and are guided through a series of prompts to sign up or log in, followed by a few quick questions to personalize their experience.
To register, users open the app and are guided through a series of prompts to sign up or log in, followed by a few quick questions to personalize their experience.
To register, users open the app and are guided through a series of prompts to sign up or log in, followed by a few quick questions to personalize their experience.










Personalized Lessons
Personalized Lessons
Personalized Lessons
Personalized Lessons
Personalized Lessons
The lessons are tailored to match the user's specific requirements and knowledge level.
The lessons are tailored to match the user's specific requirements and knowledge level.
The lessons are tailored to match the user's specific requirements and knowledge level.
The lessons are tailored to match the user's specific requirements and knowledge level.
The lessons are tailored to match the user's specific requirements and knowledge level.





AI Powered Assistant
AI Powered Assistant
AI Powered Assistant
AI Powered Assistant
AI Powered Assistant
The assistant will provide real-time gardening advice, plant care tips, and instant solutions for all garden needs, eliminating the need to rely on multiple sources.
The assistant will provide real-time gardening advice, plant care tips, and instant solutions for all garden needs, eliminating the need to rely on multiple sources.
The assistant will provide real-time gardening advice, plant care tips, and instant solutions for all garden needs, eliminating the need to rely on multiple sources.
The assistant will provide real-time gardening advice, plant care tips, and instant solutions for all garden needs, eliminating the need to rely on multiple sources.
The assistant will provide real-time gardening advice, plant care tips, and instant solutions for all garden needs, eliminating the need to rely on multiple sources.





Plant Search & Diagnose
Plant Search & Diagnose
Plant Search & Diagnose
Plant Search & Diagnose
Plant Search & Diagnose
Easily access detailed information on any plant with our AI-powered search, and instantly identify and diagnose plant issues for quick solutions.
Easily access detailed information on any plant with our AI-powered search, and instantly identify and diagnose plant issues for quick solutions.
Easily access detailed information on any plant with our AI-powered search, and instantly identify and diagnose plant issues for quick solutions.
Easily access detailed information on any plant with our AI-powered search, and instantly identify and diagnose plant issues for quick solutions.
Easily access detailed information on any plant with our AI-powered search, and instantly identify and diagnose plant issues for quick solutions.










1:1 Experts
1:1 Experts
1:1 Experts
1:1 Experts
1:1 Experts
Receive personalized, one-on-one guidance from gardening experts for customized solutions and advice.
Receive personalized, one-on-one guidance from gardening experts for customized solutions and advice.
Receive personalized, one-on-one guidance from gardening experts for customized solutions and advice.
Receive personalized, one-on-one guidance from gardening experts for customized solutions and advice.
Receive personalized, one-on-one guidance from gardening experts for customized solutions and advice.





THE END :)
THE END :)
THE END :)
THE END :)
THE END :)
THE END :)